Vérité Prévaut 

(Truth Prevails)

 

University packaging project year 3.

 

Packaging for perfume is often an eccentric attempt to grab the attention of the consumer prior to them sampling the product itself, in many cases the can be the leading factor to the closing of a sale, however, as people become more aware of marketing strategies and the psychology behind packaging the more dishonest a company may appear. The Vérité Prévaut packaging design relies on honesty to capture the loyalty of the customer offering a detachable item of jewelry giving part of this package a unique reusable value. The concept of the bottle initially came form the growing demand for vintage minimalist items, it makes the connection to the feeling of wonder and imagination by looking similar to a bottle of potion such as the one featured in Alice In Wonderland.

 

Perfume companies spend a considerable amount of money on packaging for their products and often the bottle can be worth more than the fragrance itself. The Vérité Prévaut (french for Truth Prevails) bottle has been designed to be manufactured at a low cost allowing financial leeway for the incorporated silver chain. The sterling silver chain acts in both aesthetics and function for the product by delicately hanging from the glass bottle as decoration, it also keeps the rosewood and rubber stopper from being misplaced. The Verite Prevoute chain and pendant can be easily detached from the bottle and is designed specifically so that it can function as a necklace. Similar to the reasoning behind flamboyant perfume bottles, the necklace acts as a key feature for attracting attention to the product. The knowledge that the perfume comes with a silver chain and pendant entices the audience to purchase the product, it also, in turn, helps to spread the brand through the customers social circles through interest in the new jewelry.